Former Sunday Times travel writer ‘gets it’
Today we unveiled the UK edition of Travel In Papers (TiPs) to a select few, mainly travel writers, with former Sunday Times journalist Neil MacLean being particularly quick off the mark with a favourable write-up on the Travel PR Blog.
In his post entitled a shortcut for tour operators and travel pr companies, Neil immediately identified the benefits of TiPs, summing it up in a nutshell with the following…
…tour operators and travel pr people will be glad of anything which extends newspaper coverage - or at least helps make it more accessible.
He went on to provide an interesting insight into Irvine Welsh’s all-expenses paid trip to Greenland in relation to the author’s article for the Observer, before signing off his post with the following gentle warning to travel PR companies…
…travel PR’s need to look beyond newspaper coverage these days to help their clients publicise their products.
About The Travel PR Blog: Written by Neil MacLean, a new media strategist in the UK , his blog covers social media technologies and the travel business, with a particular interest in the impact of consumer generated content.
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I agree about PR agencies in general. Some seem to really have their heads stuck in the sand in terms of new media.
That said, I think there is a storm coming of those who continue down that path, and those who appreciate that there is a whole new world out there in terms of audience reach and participation.