Stop spitching!
As we start to think about getting Travel In Papers (TiPs) in front of journalists, our attention has recently turned toward the mechanics of PR, and more specifically, the writing and distribution of a press release. During our initial research we unearthed some gems in the world of PR blogging.
A quick rummage around the PR blogosphere and we ended up at this post by Stephen Waddington: stop spam pitching.
So, what on earth is spam pitching ?
Spitching, as we are now calling this phenomenon, is where PR executives use email as a means to distribute irrelevant press releases and pitches to journalists.
Type spitching into Google and the first result you’re likely to see will be from Urban Dictionary. According to them, the word is currently defined as:
Spitching is when people from wherever come and dig through your garbage or trash or go to a dump and pick up used items that are old and beyond repair.
Right, we’re off to update the Urban Dictionary with a new meaning for our mash-up of words: spamming + pitching = spitching.
If that fails, we’ll then try submitting the term spram, i.e. PR spam.
About Stephen Waddington: Stephen is the managing director of Rainier PR, a tech PR firm with offices in Cambridge and London, UK.
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Spram is easy to pronounce.
Make it so!